Dr. Larry Dubov is the founder and managing partner of EFM Plus, LLC. Larry is a recognized expert in Master Data Management and Customer Data Integration with a proven track record of successful large scale project implementations. He has been in Information Technology consulting for over twenty years delivering complex business driven technology solutions to Financial Services, Insurance, Banking, Retail, Healthcare, and Telecommunications verticals.

From 2007 through April of 2015 Dr. Dubov held a position as Product Director for Master Data Governance and MDM-on-cloud for Infosphere IBM Information Management. Larry has developed strong holistic vision of the MDM problem domain and MDM implementation methodology based on practical experience gained over many successful project implementations. When it comes to MDM, Larry knows what works and what doesn’t. The methodology focuses on all aspects of MDM including business value proposition, architecture and technology, vendor products, and program management aspects.

Dr. Dubov is a recognized speaker, thought leader and an author of multiple publications on data management including a definitive book on the subject of Master Data Management and Data Governance